Meet the Principals

Al Mustardo


Al is actively involved in manufacturing consultation and training programs such as Lean Manufacturing, ISO/AS/TS, GD&T and Problem Solving. He also is a sales and marketing executive with Regal Industrial Sales, Inc., which is the exclusive marketing agent for PEN Associates, Inc.

Leadership Experience

Co-owner/vice president of sales and engineering for Magnus Manufacturing, a world-class manufacturer of aerospace, medical and industrial components, for 25 years.

Vice president of sales, BowMac Software, a provider of emergency management training and propriety internet-based emergency management software products.


BA, University of Maine

MPA, Maxwell School of Syracuse University

MBA, Rochester Institute of Technology

Randal A. Simonetti

Randal Simonetti is a highly experienced marketing, advertising and reputation management executive with experience in the public, private, financial, government, Education and commercial sectors. Randal has appeared on ABC Nightline, and regularly interfaces with NBC, ABC, CBS and Fox News affiliates. He has been quoted in the Wall Street Journal, New York Times, Washington Post and USA Today. He also co-hosted the nationally syndicated radio talk show, “Lawyers, Who Needs Them?” He has published numerous articles on crisis and reputation management, global marketing and post-merger integration.

Key Experience

Founder & CEO Ignition Consulting Ltd.

Vice President of Marketing & Business Development, Hybridge Implants, LLC.

Chief Marketing Office, EFPR Group, CPA’s

Vice President of Marketing, Global Crossing

Vice President and Chief Reputation Officer, Frontier Corporation

Vice President of retail banking, Citicorp

Division Manager for Multi-National Business, AT&T

CEO, National MS Society for Upstate New York


BA Manhattan College

MA Manhattanville College

MS Southern Connecticut State University

Executive Study Programs in Leadership, Wharton School of Business, in Crisis Management and Communications, Harvard-MIT Public Disputes Program, in Media Management, the S.I. Newhouse School of Communications

John A. Gillette, Jr.


John has worked closely with companies that need business or physical plant restructuring, plant expansion, equipment acquisitions and debt restructuring since 1995. He has developed a unique expertise in turnaround management, advising financially troubled and distressed companies, and working with insolvent companies to become solvent. John specializes in tax and management-advisory services for closely held and publicly traded corporations, as well as partnerships and limited liability companies. He serves a large concentration of clients in the manufacturing industry, construction, wholesale distribution, and large retail businesses. He also advises company owners and executives on compensation, individual tax and estate planning as well as Mergers and acquisitions.

Key Experience

Has worked in public accounting and business consulting since 1995

Formed his own public accounting firm in 1998, Daitz, Rice & Gillette, LLP.

Merged with Rotenberg & Co. CPA’s in

Partner in the Tax & Business Services division of EFPR Group CPA’s and served as a member of the executive management team until 2017

Lead the M&A team at the EFPR Group

Joined Thaney & Associates, CPA’s in 2017 as managing partner in Rochester, NY


MBA, Simon Graduate School of Business, University of Rochester

Certified Public Account
BS, Accounting, Rochester Institute of Technology


New York State Society of Certified Public Accountants

American Institute of Certified Public Accountants–Tax Division

Association of Certified Fraud Examiners

Jenna Fava Roote

Creative Director

As Creative Director and Owner of Jenna Fava Design Company, Jenna Fava Roote, is passionate about design and it shows. After honing her business skills at the University of Miami, studying abroad in Italy for a semester, and graduating with accolades from the esteemed Art Institute of Fort Lauderdale, Jenna joined the Bernard Hodes Group, a division of Omnicom, as a production artist. In less than three years, she progressed to the position of associate Creative Director, and after five years in the business, Jenna was ready to venture out on her own.

Key Experience

For over 20 years, Jenna has developed a solid reputation while building up a highly impressive portfolio. With a remarkable talent for design, a steadfast work ethic, and a commitment to her clients’ success, she has acquired a sophisticated, discerning and loyal clientele. Her experience spans from working with major corporations to family owned and operated businesses. Her continued success is evident in the visual brilliance of her work and a growing list of recognition and achievement.


BS, Art Institute of Fort Lauderdale
Graphic Design
Magna Cum Laude

Sydney Aversa

Sydney Aversa is the newest member of the Pen Group team. She will focus on marketing research, social media and data mining. She also has extensive experience launching social media campaigns and managing complex data bases. Sydney has a BA degree in communications with a concentration in media from the State University of New York at Geneseo. In addition, she minored in Environmental Studies at the University of the Sunshine Coast in Queensland, Australia.

Walt Prystaj


Walt is an experienced quality instructor and business consultant working with private and public companies for over 20 years. He annually conducts over 40 training and consulting engagements a year with both US-based and international firms. Walt is adjunct professor of business at Rochester Institute of Technology and is a certified lead auditor of ISO 9000. He maintains expertise in the following disciplines:

Problem Solving
Cycle Time Reduction
Proprietary and Custom Training Development

Key Experience

Former owner of Pace-a-tronics, Inc., a tool and die company specializing in CNC machining

Plant Manager for Trimatek, a precision machining company providing braking systems to the railroad industry

Analysis for Mor-America Capital Corporation

Consults on project financing including: Tax abatements, tax credits, government agencies, COMIDA, Empire Zones, and private investing


BS, University of Oswego
Graduate studies in engineering, Rochester Institute of Technology
Tool and die apprenticeship, Eastman Kodak Company


Call us today at 585-389-1294